I like to think of retail as a product that people can interact with: concepts that effect why and how people interact and experience a retail environment.
Bax-shop, Bijenkorf, 2013 Dastro Retailconcepten
A stand with the look and feel of a DJ booth for online musical instruments and DJ equipment retailer: Bax-shop. With live demonstrations, workshops and product testing create awareness and promote the retailers online and recent physical  shop. The concept was implemented from 27-03 until 07-03 2013 during the Maffe Marathon at Bijenkorf Rotterdam & Amsterdam. 
Spar, 2013 Dastro Retailconcepten
A winning pitch for the bakery of Spar supermarket. The "live kitchen" like design literally adds  another dimension to being open and transparant about the process of baking bread. Along with the bakery, a redesign for the entire supermarket followed shortly. 
The implementation of Spar's new retail design has already started to rollout throughout the Netherlands. 
Joined Masters course TU Delft, Schiphol, Portland design, 2013
An interdisciplinary team of Master students at the faculty of Industrial Design were challenged to design a concept for an airside liquor store for women. 
Liquor purchases by females on the airport are very low. To boost sales, this concept engages female shoppers to explore the flavours and culinary possibilities of liquor. The result is an airport liquor store where women can eat their heart out
design competition LEGO, 2012 TU Delft
A concept that facilitates a tailored customer journey for children in the LEGO department of a toy store. Children will much sooner find their preferred products than if they are bombarded with random animations. Using reactive screens that recognise movement or products being picked up, animations of Lego products interacting with one and other sets out a child's own adventure throughout the store, seeking out and exploring products they like. 
writing a business plan, YES Delft, 2013 TU Delft
Brandheroes is a retail concept that was developed to battle retail vacancy in real estate. It can be popped up in a vacant store space. The interior consists of modular components in various sizes that can be combined to display any type of product. By sub-renting spaces of the vacant store to artists and independent (online) retailers, It turns a vacant space into a miniature shopping mall. 
designing for retail, Bsc course, 2011 TU Delft
A retail concept for the internet cafe of the future.  Combining an internet café’s utilities with the services of Linked In is a clicks to bricks concept. In this philosophy an online/ digital service (clicks) is made tactual (bricks) through design. 
The LinkedIn environment is a place where professionals can get together to work, share resources and enjoy a new form of collegiality.