Bob Kloos
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Design Portfolio Bob Kloos

Welcome to my site.  I am Bob Kloos, an independent retail designer from Rotterdam, the Netherlands. On this site you can find a selection of my work in retail design, product design, and design visualisation. Feel free to contact me about my work or if you require my services.

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New PRODUCT DESIGN: Concrete stools

10/9/2014

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After a period of  intense "on-screen"  designing, I finally took the time to get my hands dirty. Inspired by the DIY book: DESIGNOBJECTEN 2, I felt like getting creative with concrete- mix, an industrial sized bucket and some wooden pegs to make a small bar stool.


More images and a project description are filed under: RRODUCT DESIGN > concrete stool
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Update: retail concept for Chinese sports-bicycle brand

12/8/2014

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In the past week I had a successful concept presentation in Shanghai: by analysing the consumer research, three conceptual customer-journeys were created to communicate the concept of the design. The result is a concept store unlike anything the Chinese sports-bicycle industry has ever seen. Plans are made for launching a first concept store in China in the course of 2015. 

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Update: retail concept for Chinese sports-bicycle brand

13/6/2014

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In order to design a retail concept that truly works for a sports-bicycle brand in China, research on the product’s context in the Chinese culture has been scheduled for current months.

With the help of Dutch marketing researcher (.) and a local Chinese research company, we were able to successfully conduct focus-groups and observations among various consumer groups across China and the Netherlands. Chinese consumerism and the Asian sports-bicycle industry is truly fascinating to research and there is a lot to design for. 

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Retail concept for Chinese sports-bicycle brand

21/2/2014

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My next retail project will be in Shanghai, China. In close cooperation with Q-square consultants Han Goes, established in bicycle design, a retail concept for a Chinese sports-bicycle brand will be developed to boost sales and attract new customers. 

Research and design planning started by exploring China’s consumerism and getting in touch with the brand’s culture. 

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Opening of Spar city store

20/9/2013

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After many months of working on the retail design of Spar at Dastro retail concepten, Dastro and I finally witnessed the opening of a Spar City at the Hague's New Babylon building. 
Even though it is hard  to suppress the urge to inspect every detail, the experience of the first stroll through a shop that you worked on is incredible.
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Bob Kloos, Kloos retail Design. +31 0628547394. 3021VD Rotterdam